RUGA University

RUGA University

Learn the outbound engine, end to end. Data, deliverability, copy, sequencing, signals, RevOps, taught by the team that runs it for 25+ B2B clients.

INFRA 301 · Email Infrastructure and Deliverability

Aug 31, 2026

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4 min read

INFRA 301 · Email Infrastructure and Deliverability

Your cold email dies before anyone reads it.

Aldo Klaus
Aldo Klaus
DATA 202 · Clay and the Modern Data Stack

Aug 20, 2026

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3 min read

DATA 202 · Clay and the Modern Data Stack

One tool put the whole data layer in a spreadsheet. Then it took over the industry.

Aldo Klaus
Aldo Klaus
DATA 201 · Lists, Data, and Enrichment

Aug 12, 2026

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4 min read

DATA 201 · Lists, Data, and Enrichment

Bad data kills more campaigns than bad copy ever will.

Aldo Klaus
Aldo Klaus
GTM 102 · The Outbound Function

Jul 22, 2026

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3 min read

GTM 102 · The Outbound Function

Outbound is not dead. The lazy version of it is.

Aldo Klaus
Aldo Klaus
GTM 101 · How B2B Companies Grow

Jul 22, 2026

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4 min read

GTM 101 · How B2B Companies Grow

Before you can build a growth engine, you have to know what it is bolted to.

Aldo Klaus
Aldo Klaus